Launch Team as a Service

Product launch team for complex digital products

We build and launch digital products end to end: from discovery and UX to engineering, integrations, AI, ML and post-launch improvement.

ResearchUX/UIBackendFrontendMobileQADevOpsAnalyticsAIML/Data
Minimal abstract digital product system diagram in Centrida dark style
What we offer

End-to-end product launch

Beyond software delivery, we help companies apply AI and build ML systems where they create measurable business value.

Digital products

We design and build B2B platforms, portals, internal systems, mobile apps and products with complex business logic.

Engineering

We connect CRMs, ERPs, payments, marketplaces, warehouse systems, analytics and internal tools into one working product loop.

AI for business workflows

We embed AI into existing workflows: document processing, internal assistants, support, knowledge search and routine automation.

Machine Learning

We design ML systems for search, recommendations, ranking, forecasting and data workflows — and take models into production.

Selected product work

Projects where code alone is not enough

These projects need more than development. They need product logic, user roles, integrations, workflows and a stable launch process.

Marketplace operations platform illustration
Marketplaces

Marketplace operations platform

A platform integrated with multiple marketplaces. We created a single workspace for different requirements, data formats, publishing statuses and checks.

DiscoveryUXBackendIntegrationsDevOps
Fuel station loyalty system illustration
Retail / Loyalty

Loyalty system for a fuel station network

A full product for a fuel station network: user journeys, bonus mechanics, campaigns, personal accounts, integrations and operating rules for 99 stations.

DiscoveryUXBackendIntegrationsDevOps
Online psychological care platform illustration
HealthTech

HealthTech service for online psychological care

A service that brings booking, client and specialist accounts, scheduling, roles, privacy and internal video sessions into one product flow.

DiscoveryUXBackendIntegrationsDevOps
Intelligent search illustration
ML · Search · Data Science

Intelligent search

We helped rebuild search in a large digital service: data science, ML models, result ranking, user behavior analysis and product integration.

The work was done together with the client’s internal team — from experiment design to production rollout.

DiscoveryBackendMLIntegrationsDevOps
How we work

From diagnosis to a stable product launch

We start by understanding the problem, assemble the right team, move in short cycles and help the product reach stable operation.

Sometimes a product needs to be built from scratch. Sometimes it needs to be relaunched. Sometimes the internal team needs senior support.

Discovery and diagnosis

We study the problem, define goals, constraints, users and the project context.

Launch team setup

We assemble the specialists needed for the task and set up the working process.

Iterative delivery

We work in short cycles, show progress regularly and adjust decisions as the product evolves.

Launch and improvement

We help the product reach stable operation and keep improving after release.

Digital product launch process
When we are a good fit

When the product needs momentum

We join when several moving parts need to become one working digital product — quickly and responsibly.

New product launch

There is an idea, market opportunity or internal need, but no complete team or clear launch plan yet.

Product relaunch or rescue

The project needs a new pace, rebuilt logic, architecture, interfaces or delivery process.

Aligning fragmented teams

Contractors, internal roles and separate product parts need to be connected into one understandable operating model.

Legacy modernization

A legacy system slows growth. Architecture, data, interfaces or integrations need to be modernized without breaking operations.

Scaling a growing product

Users, roles, integrations and processes are growing, and the architecture needs a more systematic approach.

Strengthening an internal team

The client already has people and context, but needs more product, technical or delivery capacity.

AI in product or operations

AI needs to be embedded into a product, support flow, document process, internal tool or operational workflow.

Data-driven ML system

Search, recommendations, ranking, forecasting or custom models need to work inside the product — not just in a notebook.

Integration capability

We build one connected digital product loop

We connect CRMs, ERPs, payment systems, marketplaces, warehouses, mobile apps and analytics tools so they work as one product system.

Connected digital product loop diagram
About

We assemble the right roles for the product challenge

Centrida does not join with a fixed team. We bring the roles the product needs at each specific stage.

We can own the full product loop or embed into the client’s team as CTO, analyst, product lead, UX, architect, QA or engineering support.

Build a dedicated product loopWhen a product needs to be launched from scratch or relaunched.
Strengthen your teamWhen a few senior roles are missing.
Work alongside your teamWhen engineering exists, but product and technical ownership need structure.

Roles that cover the full product path

The team composition changes across the project: from discovery and architecture to engineering, launch and growth.

Product Lead

Product goal, priorities, roadmap and connection to business outcomes.

Analytics

Requirements, processes, user roles, data and system logic.

CTO / Architect

Architecture, integrations, technical decisions and collaboration with the client’s engineering team.

UX/UI

User journeys, prototypes, interfaces and design system.

Backend

Server-side logic, APIs, data and integrations.

Frontend

Web interfaces, portals and operational tools.

Mobile

Mobile apps and connected user journeys.

QA

Testing, quality, acceptance and launch readiness.

DevOps

Infrastructure, deployment, monitoring and stability.

AI Engineering

LLMs, AI assistants, document processing, workflow automation and AI integration into products.

Data Science

Search, recommendations, ranking, forecasting, data, experiments and ML in production.

Project Manager

Planning, timelines, communication and synchronization between the team and the client.

Our approach

Our approach

We build digital products. Integrations, AI and Machine Learning are tools we use when they help the product work better.

Not a systems integrator

We do not implement boxed CRM, ERP or vendor systems by manual. We join when a digital product must be designed and built end to end: scenarios, roles, integrations and launch.

Not staff augmentation

We do not sell individual developers by the hour. For each challenge, we assemble the roles needed and stay accountable for the product outcome.

AI is a tool, not the strategy

We first understand the workflow and business economics. If AI can truly speed up work or reduce costs, we integrate it into the product.

Machine Learning in production

We cover the full path: data, experiments, model training, product integration, monitoring and post-launch improvement.

We do not try to do everything for everyone. Each project gets its own team — only the specialists the specific challenge actually needs.